PRESS RELEASE: 24nd November 2022
The wellness space has a new indie player and its first focus is on male skin-care. Uniquely, the brand urges men to stay with their best-loved products.
From its European headquarters, EauLab launches with three products on its own web site – the Gingko Gel Booster drops (€52), the Caffeine Gel Booster drops (€52) and the Oil-Free Hydrating Gel moisturiser (€45).
The booster drops are designed to transform your favourite moisturizers into powerful skin-care products.
Amid a proliferation of skin-care brands which can leave the most savvy of men confused, EauLab believes the solution lives in adding effective ingredients to products that you are already comfortable with rather than in switching brands.
“The bathroom shelf is only so big, says founder Sean Moran.
“This isn’t about asking men to re-evaluate their brand choices. This is about providing them with access to EauLab science that can power up the products they already use.”
The booster drops are developed to address key male skin-care needs such as tired skin, dark circles and puffy eyes. Adding 1-3 drops into your moisturizer each morning is enough to transform it into something super effective. These are clean formulations which do not contain any parabens, silicones, artificial colourants and synthetic fragrances. The phtyoactives are COSMOS-certified natural and organic. Vegan-friendly and cruelty-free too.
The brand plans to quickly expand into body-care and hair-care. “This is just the beginning of our journey, says founder Sean Moran.
“At EauLab we view wellness holistically. The human body is in fact about 60% water. Our company mission is to deliver effective and clean solutions through all the many forms of hydration.
“Because why, and how, our customers require wellness support can vary dramatically over the course of just one day.“
The new EauLab men’s skin-care line is available in the EU and UK and can be found on www.eaulab.com
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