We think this planet is going nuts. A world reaching dizzying heights of consuming madness. More and more products are being introduced, and at a faster rate, than ever seen before. This year’s hot trendy products will soon disappear. Left in the dust by newer-better-different. How can anyone be expected to keep up with this frenzy? We envision a brand that delivers no-nonsense wellness. Clean products, fair and honest claims, delivered through aqueous forms – e.g., liquid, mist, gel. Yes, the human body is about 60% water. Yes, you are lots of water. Simple sense. And the basis of our name: EAU - French for water. [Sounds like OH-LAB]. We believe in a brand that isn’t constrained by category. We refuse to be viewed as a personal care brand, a supplement brand, a skincare brand, a functional fragrance brand, or a beverage brand. You don’t live this way so why should a modern brand exist in little boxes like that?  We see a brand that lives with you as trends come and go. It’s our job to make sure we stay on top of change. We aim to create a brand that is there to deliver a boost of wellness, when you need it, and in a way that suits that particular moment of the day. Because what you require at the gym might be very different to just before lights out. Our journey has just begun. Welcome to EAULAB®.